Victoria Fine
Systems Architect & Integrator | E-commerce & AI Automation
Based in Israel. Available remotely.
Systems Architect & Integrator | E-commerce & AI Automation
Based in Israel. Available remotely.
Systems architect who has run the business the systems serve. 9+ years leading commercial and operational functions at retail and e-commerce companies — marketing, sales, procurement, fulfillment, warehouse, and finance, with full P&L ownership and teams of 50+ — now applied to designing the data architecture, automations, and AI agents that run those functions day to day. The systems get built around what actually moves revenue and cuts operating cost, because the architecture decisions are made with full ownership of the business outcome, not just the technical build.
E-commerce Director
Launched a new Shopify storefront for the European market from scratch — 7 languages, multi-currency — in 1.5 months. Built a B2B wholesale portal and automated key e-commerce processes.
Chief Operating Officer (COO)
Designed and deployed a unified operations platform for a furniture retail chain, replacing disconnected tools with a single system. Integrated Shopify, Airtable, finance, logistics, and supplier workflows.
Head of Ecommerce & Digital
Owned the digital infrastructure for a European e-commerce operation: integrating the storefront, marketplaces, and a multilingual PIM into one data management system.
Director of Commercial Business
Built a new marketplace business unit for automotive parts from the ground up — team, supply chain, and first sales. Managed international supply chains across Southeast Asia, Europe, and the USA.
Commercial Director (CCO)
Led the commercial and product organization of a distributor and wholesale company (sales, procurement, logistics, marketing, development/automation, warehouse) across 3 departments, 50+ people. Launched 2 private label brands and grew marketplace revenue from 0 to 24% of total.
Marketing Director
Led marketing and content production for a jewelry retail chain (16 direct reports, 21 B2B branches across Russia and the CIS); restructured product data and rebuilt the online store end to end.
Deputy CEO, Marketing
Owned marketing for a DIY hypermarket chain and coordinated the launch of an online channel as an integration project inside a large offline company.
Practical execution platforms coupled with business intelligence models.
Operational & Databases
Workflow & Integration
E-Commerce & Frontend
Operations & Business
Tools I use daily to build automations and AI-powered agent workflows.
Claude
Manus
OpenAI
2001 — 2006
Master's Degree — Sociology
Samara State University
Focus on social systems, organisational behaviour, and research methodology.
1996 — 1998
Teaching English as a Second or Foreign Language
Samara State Pedagogical College
